As her namesake brand Ahluwalia, which is known for exploring vintage and deadstock clothing, Priya Ahluwalia’s understanding of the industry’s circularity challenge drives this segment. Watch her incorporate stunning design elements from her dual Indian-Nigerian heritage and London roots with ground-breaking new labelling tech. Linked to Copenhagen Fashion Summit’s Design Studio, we’ve been a fly on the wall following three exceptional Creative Directors and their sustainable design processes from original idea to final product: matching style and ingenuity with supercharged tech solutions. Fashion is about desire, emotions and beautiful products – that doesn’t mean it can’t also be about sustainability.