Jide Osifeso combines his commitment to mitigating ocean plastic with the vision of his contemporary menswear brand, HYMNE, which is grounded in his interest in the study of clothing’s functional and artistic utility. Through his creative practice, Jide Osifeso demonstrates how fashion can Redesign Value through clothing. Linked to Copenhagen Fashion Summit’s Design Studio, we’ve been a fly on the wall following three exceptional Creative Directors and their sustainable design processes from original idea to final product: matching style and ingenuity with supercharged tech solutions. Fashion is about desire, emotions and beautiful products – that doesn’t mean it can’t also be about sustainability.