This toolbox focuses on how to increase the volume of collected used garments. While not necessarily the most relevant starting point for all signatories, nor the most important step towards creating a circular fashion system, this is an essential and simple step to take.
The toolbox is designed to support fashion brands and retailers who would like to set up a garment collection scheme. Although primarily created as a practical guide on how to set up such a scheme, the toolbox doubles as further inspiration for those who have already taken action.
The toolbox is divided into five key steps: becoming informed, planning, communication, implementation and evaluation. This will help you match key insights with the relevant departments in your company. Each section includes learnings as well as examples of other brands’ approaches.
This guide provides tips on how to: onboard top management; find the collection model and partner(s) that works for you; navigate local regulation; inform and motivate your staff ; engage and incentivise your customers; evaluate your impact; and lastly, respond to criticism.