Shaway Yeh is one of China’s key opinion leaders on fashion and culture. Under her editorial direction, the influential lifestyle publication Modern Weekly has reached China’s elite readers with the latest international news, trends, phenomena and discussions in the fields of style and culture. Yeh extended the publication’s creative panache and unique editorial point of view to digital platforms.
In 2017 Yeh became co-creative director of the global video channel NOWNESS. Using her media outreach to discuss and represent issues related to sustainability and innovation, she founded the agency yehyehyeh the same year to push forward the fashion agenda among Chinese brands and designers by bringing together sustainability, creativity and innovation.